One agent workspace runs the whole weekly marketing engine — meetings included
A decades-old organization with dozens of program lines and a lean marketing team. A WE-DO growth client since 2023.
The situation
Dozens of programs, a weekly stakeholder meeting to prepare for, monthly reporting, and a marketing strategy that needed sustained execution rather than one-off audits — 421 tasks logged over the engagement. The delivery bottleneck was never ideas. It was the recurring coordination work between them: capturing what was said in meetings, turning it into an agenda and action items, and keeping the publishing cadence moving.
What the agent team did
- Every meeting is captured automatically. Recordings and transcripts sync into the workspace on their own; nobody types up notes. Action items from each call become tasks, assigned and tracked in the shared system.
- The weekly agenda writes itself. A prep automation refreshes the performance dashboard, reconciles tasks against the 90-day plan, and drafts the meeting agenda before the account lead sits down. Monthly and quarterly reports are generated the same way.
- Research agents built the growth program: topic strategy, striking-distance keyword analysis, a site navigation audit, and a cannibalization review.
- Operators made the live changes — behind approval gates. Site updates ran against production with a full pre-change backup and a rollback script written before anything shipped. No change goes out without a human approving the exact diff.
The results
- 105,972 organic clicks in the last 90 days, on 4.4M impressions
- Impressions up 12.6% quarter over quarter (3.91M to 4.40M), clicks also up
- The flagship program's highest-value query moved from average position 8.2 to 6.2, impressions up 59%
- Branded searches for one specialty program up 84% quarter over quarter (1,493 to 2,754 clicks)
- 353 of 421 tasks completed in the shared task system since August 2023
The agents do the preparing, drafting, and monitoring. The humans do the deciding. That is the whole model, and it has run this account every week for a year.
An agent-run publishing pipeline lifted organic clicks 14% year over year
A regional provider of specialized equipment and services. A WE-DO growth client since 2023.
The situation
The audience searches for very specific things, so serving that demand means a steady cadence of technical content plus structured data that search engines and AI answer engines can actually read. With 382 tasks logged across the engagement, the account needed a real delivery system for generating and publishing marketing material — not a monthly scramble.
What the agent team did
- Content agents run the publishing pipeline end to end: brief, draft, an automated quality gate that checks voice, claims, and metadata, a generated featured image, and a publish step. A human reviews before anything goes live.
- Operators executed an answer-engine optimization pass across six high-traffic resource pages in a single dispatch, rewriting on-page content and structured data, with a full pre-change backup of every page.
- Approval gates caught a real conflict during that dispatch: one page already injected the same structured data another way, and adding a second block would have broken the page. The gate is why it did not.
- Automations keep the bookkeeping honest, including a two-way sync between the task board and the CMS page status, so the content calendar and the live site never disagree.
The results
- Organic clicks up 14.0% year over year for the same 90-day window (15,975 to 18,217)
- Six resource pages refreshed in one approval-gated dispatch, each with a rollback snapshot
- 315 of 382 tasks completed in the shared task system since August 2023
The pipeline publishes, the gates protect the live site, and the sync automations keep the books straight. The team spends its time on judgment, not logistics.
From invisible to found: 4x more search impressions in one quarter
A premium consumer brand with locations across the country. A WE-DO client since late 2025.
The situation
A great product and almost no search footprint beyond the brand's own name. In the 90 days before the baseline audit, the site earned roughly 1,000 clicks, and only a few dozen came from non-branded searches. Customers looking for exactly what it sells, in its own markets, never saw it.
What the agent team did
- Research agents produced the month-one baseline: a full audit plus an AI-answer visibility snapshot, then a 90-day plan — months of marketing work scoped up front and tracked task by task.
- Playbooks became repeatable jobs. Location-page playbooks turned campaign execution into a defined, repeatable unit of work instead of a bespoke project each time.
- Operators executed the on-site work directly against the production site: page content, metadata rewrites, and an image alt-text batch, every batch with a rollback file and a change log.
- Approval gates and handoffs. Live changes went out only after human review; work that belonged with the client's outside developers was written up as a spec and handed off rather than forced through the agents.
The results
- Organic clicks up 74% year over year (706 to 1,228), against a pre-engagement baseline
- Search impressions up 295% year over year (5,595 to 22,111), up 111% over the prior quarter
- Non-branded query footprint more than doubled in one quarter (about 450 to over 950 queries); non-branded clicks up 132%
- 62 of 99 tasks completed in the shared task system since December 2025
Four months in, the compounding part is working: the market can now find the brand for what it sells, not just for what it is called.
